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On This Page
  • #1. Showpad - Sales Enablement Tool for Tailored Engagement
  • #2. HubSpot - Best Sales Enablement Platform
  • #3. Seismic - Sales Content Utilization and Management Platform
  • #4. Highspot - Create Action from Strategy
  • #5. Salesloft - Best Sales Engagement Platform
  • #6. Gong - AI Sales Enablement Tool
  • #7. Salesforce - CRM Platform for Sales Enablement
  • # 8. Vidnoz Flex - Video-Based Sales Enablement Tool
  • #9. Brainshark - Sales Enablement Tool for Teams
  • #10. Guru - Knowledge Management for Sales

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Best Sales Enablement Tools Your Team Should Be Using (2024)

Alex Felix

Updated on

Looking for a sales enablement tool? Here are the 10 best sales enablement tools that can help your team sell more effectively and efficiently.

A sales enablement tool can provide insights, visibility, and automation across the sales content lifecycle, from creation to delivery to customers. It helps sales teams align with marketing and other departments, track content performance and customer touchpoints, and make the selling process easier and more efficient. In this review, we pick up the 10 best sales enablement tools including features such as data analytics, CRM, guided selling, omnichannel, order management, and more. Let’s take a look at it now.

Sales Enablement Tools

On This Page
  • #1. Showpad - Sales Enablement Tool for Tailored Engagement
  • #2. HubSpot - Best Sales Enablement Platform
  • #3. Seismic - Sales Content Utilization and Management Platform
  • #4. Highspot - Create Action from Strategy
  • #5. Salesloft - Best Sales Engagement Platform
  • #6. Gong - AI Sales Enablement Tool
  • #7. Salesforce - CRM Platform for Sales Enablement
  • # 8. Vidnoz Flex - Video-Based Sales Enablement Tool
  • #9. Brainshark - Sales Enablement Tool for Teams
  • #10. Guru - Knowledge Management for Sales

#1. Showpad - Sales Enablement Tool for Tailored Engagement

Showpad is a sales enablement and content activation tool that helps you deliver engaging and high-impact buyer experiences. It featuring content creation and curation, content recommendations and sharing, interactive presentations and demos, buyer feedback and collaboration, content performance analytics and more. It allows you to personalize your content based on buyer personas, preferences, and feedback. You can also use it to organize and update your content library and to analyze the effectiveness of your content on buyer behavior and outcomes.

Showpad

The best advantage is its ability to elevate every interaction and close deals faster through a unified platform where sellers and buyers can collaborate and co-create via personalized communication channels and modern storytelling formats.

Pros
  • Easy content management and sharing.
  • Content analytics and insights.
  • User-friendly and professional interface.
  • Integration with other tools.
  • Offline access.
  • Support for different content types.
Cons
  • Content organization challenges.
  • High cost for small businesses or teams.
  • Bugs or glitches.
  • Limited features or customization options.

#2. HubSpot - Best Sales Enablement Platform

HubSpot is a comprehensive platform that offers CRM, marketing, sales, and customer service solutions to help you create strategies that are tailored to your specific needs and target audience. This platform offers humps of sales enablement software and sales enablement features include content management and delivery, email sales tracking and automation, pipeline management and forecasting, deal stages and tasks, live chat and chatbots, meeting scheduling, sales analytics and reporting, and more.

HubSpot

HubSpot also offers a free course on sales enablement for anyone who wants to learn more about the concept and best practices.

Pros
  • Real-time lead behaviors notification.
  • Personalized email sequences for leads as well as existing customers.
  • Educating their users with blogs, webinars, courses and more.
  • Integrate with various programs and apps.
  • Beautifully designed and easy to use.
  • 7-day free trial for its paid plans.
Cons
  • Per-user plans can get expensive for small businesses.
  • Annual contracts - no early termination.
  • HubSpot does not offer A/B testing on lower plans.

#3. Seismic - Sales Content Utilization and Management Platform

Seismic is a unified platform that provides sales content management, sales training and coaching, buyer engagement tools, and analytics and insights. It also leverages machine learning and data infrastructure to reveal the best practices and behaviors that accelerate deals.

Seismic

This sales enablement tool offers a scalable, extensible, and intelligent solution that supports users across all devices, teams, and global geographies with speed, availability, and security.

Significantly, Seismic has a dedicated team of experts that helps you achieve your goals and maximize your ROI. It builds a community of peers, partners, and thought leaders that share best practices and insights.

Pros
  • Granular control over document permissions and sharing.
  • Fast and easy upload and storage of large files.
  • Simple and intuitive interface with minimal training.
  • Insightful and actionable content intelligence and analytics.
  • Multilingual and multi-format capabilities for global reach.
Cons
  • No free trial or a free version.
  • Difficulty in modifying or updating features or templates.

#4. Highspot - Create Action from Strategy

Highspot is a sales enablement platform that helps sales and marketing teams optimize your customer interactions and drive revenue growth. This tool enables you to find, customize, and share the right content for every conversation. Plus, you use it to organize, update, and measure the impact of their content. The sales guidance of Highspot performs well. It provides you with dynamic playbooks, AI-driven recommendations, and best practices to deliver value and insight to buyers.

Highspot

The remarkable thing is that Highspot identifies winning and losing behaviors across the sales organization and gives your actionable feedback on their approach. And on top of that, it rates and reviews your performance to drive repeatable success.

Pros
  • Find and optimize content for pitches with machine learning.
  • Improve content, pitches, and sales with advanced analytics.
  • Get real-time feedback.
  • Syncs data across different CRM platforms.
  • Accesses and organizes content from one place.
Cons
  • Can be costly for some users. Pricing depends on needs.
  • It has a steep learning curve for some users.

#5. Salesloft - Best Sales Engagement Platform

Salesloft is a sales engagement and sales management platform that helps you and your team streamline the sales process and close deals faster. It enables you to find, customize, and share the right content for every conversation. This sales enablement tool empowers you with virtual analytics which is easy to measure the metrics thus helping optimize your sales strategy and identify the best performers based on the data.

Salesloft

The other great virtue is that the Salesloft automates and synchronizes various sales tasks such as email tracking, meeting scheduling, CRM updating, and more. Not surprisingly, all these are great lubricant for your sales teamwork.

Pros
  • Easy and flexible cadence creation and sharing.
  • Useful templates and snippets for outreach.
  • Seamless integration with Salesforce and CRM.
  • Built-in Gmail integration for email tracking.
  • Video reviews and coaching for sales improvement.
  • Robust analytics dashboard for sales insights.
Cons
  • Difficult to contact support or get responses.
  • Minor problems and flaws with some integrations.

#6. Gong - AI Sales Enablement Tool

Now, here comes Gong. It’s a revenue intelligence platform that is devoted to helping your teams win more deals by analyzing customer interactions with AI. To get through of it, this sales enablement tool can record, transcribe, and analyze every customer communication across phone, email, web conferencing, and more. So it reveals what customers really say, think, and feel about your products and services.

Specifically, the forecasting features let you forecasts more accurate and reliable by using data from customer interactions and deal activities. That way, it can help you manage the pipeline and track progress towards goals.

Pros
  • Proactive deal warnings and risk identification.
  • Data-driven coaching and feedback.
  • Seamless integration with various tools and systems.
  • User-friendly interface and dashboard.
  • Powerful analytics and reporting features.
  • Communication skills and best practices improvement.
Cons
  • Issues or bugs with recording or transcribing.
  • Privacy or security concerns with customer data.

#7. Salesforce - CRM Platform for Sales Enablement

Salesforce is one of the most popular and powerful CRM platforms for sales with over 150,000 customers in over 120 countries. It boasts of being recognized by analysts such as Gartner, Forrester, IDC, and Constellation Research. The cloud-based features like Sales Cloud, Service Cloud, Marketing Cloud and more offer you a comprehensive suite of sales enablement tools and modules, such as lead management, opportunity management, forecasting, quoting, contract management, and more. So you can take advantage of these features to create and manage campaigns and online stores across email, mobile, social, web.

Pros
  • Cloud-based CRM with high reliability, scalability, and security.
  • Products for various business needs, such as sales, service, marketing, etc.
  • Highly customizable and flexible with AppExchange marketplace.
  • Powerful reporting and analytics features with dashboards and charts.
  • Large and active community of users, developers, partners, and experts.
Cons
  • Not enough support or guidance for users.
  • It may not be very compatible with some browsers or devices.

# 8. Vidnoz Flex - Video-Based Sales Enablement Tool

If you are looking for a video solution that can help you connect with your customers, colleagues, and stakeholders in a more human way, Vidnoz Flex might be the right choice for you. It’s a powerful sales engagement tool that offers great video sales and communication solutions to help you communicate better with your audiences and close more deals.

With this sales enablement tool, you can record your screen and webcam and create fast, easy, instantly sharable videos for presentations, remote onboarding, team updates, and more. You can also take advantage of it to optimize your video marketing strategy to drive more engagement and conversions. That being said, you can use it to create dynamic and personalized video experiences, embed your videos on your website, and track your video performance.

Beyond that, Vidnoz Flex allows you easily create and send videos to grab leads’ attention, generate pipeline, and keep deals moving. It integrates with popular sales tools, such as Gmail, Outlook, and LinkedIn. This let you easily share videos within your existing workflow and track the engagement.

Pros
  • Personalized videos to increase reply rate and rapport.
  • Data and insights on video engagement and performance.
  • Comprehensive programs for sales and automation marketing.
  • Mobile version for use on the go.
  • A lot of training material available.
Cons
  • Lack of other advanced features for sales enablement.
  • It may require administrative overhead to manage videos.

#9. Brainshark - Sales Enablement Tool for Teams

Brainshark is a data-driven sales enablement and readiness platform that helps your sales teams perform at the highest level. It empowers you with the knowledge, skills, and insights you need to win more deals and grow your business. With Brainshark, you can create dynamic and engaging sales training content that can be accessed anytime, anywhere, and on any device. It assists you in training and upskilling your sales reps at scale with on-demand courses, quizzes, certifications, and badges. Additionally, you can use it to coach and practice your sales skills with video-based assignments, feedback, and scoring.

Pros
  • Dynamic and engaging sales training content.
  • On-demand courses, quizzes, certifications, and badges.
  • Video-based assignments, feedback, and scoring.
  • Data-driven insights and readiness scorecards.
  • Integration with over 1,000 other platforms.
Cons
  • Compatibility issues with some browsers or devices.
  • Lack of advanced features or capabilities.
  • Insufficient support or guidance.

#10. Guru - Knowledge Management for Sales

Guru is a knowledge management platform that integrates with Slack, as well as feeds product information into a company’s sales enablement, customer support, and content marketing channels. Like some other top sales enablement tools, Guru uses AI to deliver knowledge before sales teams have to search for it, by surfacing relevant information based on context, such as email conversations, web pages, or CRM records.

Besides, this sales enablement tool aligns your teams around the voice of the customer and helps them learn from each other’s successes and failures. It also enables cross-functional collaboration and alignment on strategic initiatives.

Pros
  • Easily captures information from various sources using AI.
  • Transforms data into knowledge and assigns experts.
  • Delivers information when needed with integrations.
Cons
  • Slow on performance sometimes.
  • Requires administrative overhead to verify cards.

Conclusion

Sales enablement tools are essential for any sales team that wants to improve their performance, productivity, and profitability. They can help you create, manage, and deliver engaging and personalized content to your prospects and customers. They can also help you train and coach your sales reps, track and measure your sales activities, and integrate with your existing sales platforms.

In this article, we highlighted the 10 best sales enablement tools to help you streamline your sales processes, enhance your sales communication, and boost your sales results. We hope this article has helped you find the best tools for your team.

ABOUT THE AUTHOR
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Alex Felix

Alex Felix is a video marketing strategist and content creator who helps businesses grow their brand and reach with engaging videos. He has over 5 years of experience in producing, editing, and optimizing videos for various platforms and audiences, hoping to share his thoughts with more people.