Video CTAs Unveiled: The Ultimate Guide to Persuasive Calls-to-Action
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Want to craft a video CTA that drives action and boosts conversions? Check out these video CTA examples and best practices to improve your CTA creativity.
Have you created a video that generates impressive views but isn’t converting into sales as you expected? Or do you want to highlight certain educational content that your viewers may like but it goes unnoticed? Well, that's a common issue that most video content creators face. Simple answer, add a video CTA or video call-to-action.
A video call-to-action is one of the last and most important steps that get the ball rolling for your marketing strategies. This is the part where you tell your viewers what to do next. In other words, a video CTA is like a virtual handshake with your audience. This article will guide you through the world of video CTA. You will learn the CTA best practices, call-to-action video examples, tips, and more.
- On This Page
- What Is a Video CTA?
- What Types of Video CTA Are Usually Used? [With Examples]
- Crack the Code: Create Video CTAs That Converts with Ease
- Tips for Using Video CTA Properly
What Is a Video CTA?
A call-to-action in the video is a prompt for the viewer to carry out an action. Video call-to-action can be added at the end or during the video to tell your viewers what you want them to do next. Strong and effective CTAs can result in gaining new customers, subscribers, likes, and shares while ultimately allowing you to build and grow the customer base.
What Types of Video CTA Are Usually Used? [With Examples]
There are different types of video CTA to suit different purposes. Before deciding which video CTA's to use, it is important to analyze where you want to lead your audience. For example, do you want your audience to buy a product, identify themselves through a form, or consume more of your content?
Your answer will determine the type of video call to action to use and its placement. Here are some of the mainstream types with video CTA examples.
Verbal Call To Action
A verbal call to action is where we can see or hear a person speaking. It can be someone talking about what to do next in the video. Alternatively, a verbal CTA can also be a voice-over, where the viewers are instructed to follow the visuals or are presented with the product on screen.
Example:
- Visit our website to learn more
- Leave a comment below
- Let us know what you think
- Watch till the end for a bonus point
- Join XYZ's page for more updates etc.
Text Call To Action
Text CTAs are generally the most used type of video CTAs and they are widely used in video marketing. These videos have animated text that explains all the calls to action and details to the viewers. It's convenient to track as these video CTAs aren't lost in words. Plus, inserting a text CTA in a video makes it easier for the viewer to remember and follow.
Example:
- Book the free appointment
- Click the link to get your promo code
- Buy now
- Get your favorite book
- Download the free templates
Improve your brand, leads conversion and engagement.
Call To Action Buttons
Buttons are best used in blogs and written content. However, some video content creators use a call-to-action button in video coupled with text CTAs to direct their viewers to a course of action. Generally, CTA buttons have a short and crisp clickable message that calls to click the link and proceed with further steps.
Example:
- Book a consultation today
- Call now
- Watch Next
- Download now
- Add to the basket
Informational Call To Action
Information video CTA is focused on informing the viewers about a specific topic. They aim to educate the viewer more or provide detailed information about a product/service on a separate page. It works perfectly for video customer service.
Example:
- Learn more here
- Discover more information
- Read this
- Visit this page to understand more
Increase customer satisfaction and reduce back & forth.
Transactional Call To Action
Transactional video call-to-action tactics are sales-focused. They are framed to encourage the viewers to drive sales. These CTAs are more commonly used in videos for sales as they are more direct and present the final step of the sales funnel.
Example:
- Shop Now
- Add to Cart
- Buy before the discount ends
- Don't Miss Out!
- Sign-Up
Make, edit and customize sales videos that convert.
Engagement Call To Action
Engagement CTAs are used to encourage the viewers to interact with the video. These instructions tell the viewers what to do to engage more with the content.
Example:
- Comment below
- Like the video
- Subscribe to the channel
- Share with friends
Direct Call To Action
A direct call to action guides the viewers to take a particular step. These are video CTAs with clear instructions for the audience. Such CTAs are generally used to drive sales, increase viewership, or perform a task by the viewers.
Example:
- Click the link
- Shop now
- Watch this video next
- Fill out the form below
Crack the Code: Create Video CTAs That Converts with Ease
It all boils down to how you create the video call to action, as it takes a lot of effort and skill to direct your audience on what to do next after watching your video. So indeed, a handy video CTA tool that lets you design customizable video CTAs can be a blessing in disguise.
Vidnoz Flex is a video platform and video CTA tool that can help you create engaging, catchy, and high-conversion CTAs for your videos in just a few steps. Here are the key features of Vidnoz to make your life a little easier.
1. Easy to Create Interactive CTAs
You can screen record or upload any of your pre-recorded videos and convert them into interactive video CTAs. In addition, Vidnoz Flex allows you to easily add different kinds of CTAs, like custom links, text overlays, voice-overs, images, buttons, etc., to the video of your choice.
2. Customize Video Creation
The videos will be fully customizable once uploaded on the Vidnoz Flex dashboard. You will have access to multiple professional tools and custom elements, like adding transcripts, using free templates, creating links, graphics, polls, etc.
3. One Click Batch Share Videos
Vidnoz Flex easily integrates with multiple platforms. This makes it ideal to batch-share videos simultaneously without manually sharing each video CTA to every platform you desire.
4. Track and analyze Video CTA.
Tracking the performance of the video CTA you designed is crucial. Vidnoz Flex also provides you with essential data about how your video has been performing, like total plays, clicks, likes, comments, shares, etc.
Video CTAs are a very important aspect that can improve the conversion rates of your video marketing strategies. Vidnoz Flex allows you to add effective and efficient video CTA best practices without hassle. Here's how you can create a video call-to-action with Vidnoz Flex:
Step 1. Sign up for a Vidnoz Flex account.
Click the button to create an account using your existing Gmail profile or a different email id to sign up.
Step 2. Upload your files.
After completing the signup process, upload the existing videos to edit or screen-record a new video to start fresh.
Step 3. Add CTAs to your videos.
Now, you can begin to add video call-to-action prompts to direct your viewers. Choose from a wide variety of video CTA examples and templates to create a perfect one for your brand.
Step 4. Share your videos and analyze your video CTA.
When done, simply download or batch-share your video CTA to the platforms of choice. You can also analyze the call to action in video to test and experiment with what works best for you.
Also read: Make Outstanding Video Reviews Effortlessly: A One-Stop Solution >>
Tips for Using Video CTA Properly
You need a persuasive, engaging, and simple video CTA to get clicks. In addition to using Vidnoz Flex to design your video call to action, here are some useful tips and tricks you can use to bring more clicks, views, engagement, and sales.
1. Embrace both verbal and visual CTAs
Video is a type of media that allows you to experiment with different kinds of CTAs. So, don't hesitate to use multiple call-to-action in video to see which one drives you the best results.
2. Make sure your CTA is clear and concise.
The call to action in video needs to be clear and concise. The viewer should know exactly what they’re supposed to do. So, avoid confusing language or graphics and be simple and to the point.
3. Add a sense of urgency in your video CTA
The purpose of a video CTA is to make your audience realize that they have to take a certain action. Therefore, use high-action verbs like subscribe now, signup today, or buy today.
4. Test different types of CTAs
Determining which video CTA or CTA combination works best for your brand will take time and multiple efforts. So, test different types of CTAs and track their performance to have the perfect recipe.
5. Use a CTA at 2-3 Minutes of a Long Video
The longer the video, the higher the bounce rate. So engage your viewers with a CTA, 2 to 3 minutes in the video, to avoid losing their attention and ensure they follow the instructions correctly.
Conclusion:
A great video CTA is all about combining a compelling call-to-action tactic with a persuasive video. With Vidnoz Flex, you can provide your audience with high-value content and help them figure out what to do next. With the right video CTAs in place, you’ll soon be seeing your conversion rates improve and skyrocket in no time.
Noah
Noah has always been passionate about writing. He is well grounded in the IT field as he has a Bachelor degree in computer science. He has been writing about desktop software and online collaborative tools for close to 8 years.