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On This Page
  • Why Should You Add Text to a Video?
  • What Is the Best Tool to Add Text to a Video?
  • How to Add Text to a Video for Free Using Vidnoz Flex?
  • How to Add Text to a Video on Mac Using iMovie?
  • How to Add Text to a Video on iPhone?
  • Tips for Adding Text to a Video

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How to Add Text to a Video for Free? A Solution for All Devices

Myles Owens

Updated on

Add text to a video to help your audience engage better with the content, by focusing on key points and highlighting vital phrases.

Nowadays, more and more businesses are adding catchy texts and phrases in their marketing videos. With millions of videos being produced and uploaded every single day, it is imperative that yours stand out.

One way to achieve that purpose is to add text to a video that appeals to your audience. It helps viewers follow the message even if the sound is off – at times; the text does a better job of conveying the message much better than an image.

Add Text to Video

In this blog, you’ll learn numerous ways to add text to video online (free), and doing so makes it more accessible to viewers, improves your search engine rankings, and gets people invested in the content even before the video starts playing. Stey tuned!

On This Page
  • Why Should You Add Text to a Video?
  • What Is the Best Tool to Add Text to a Video?
  • How to Add Text to a Video for Free Using Vidnoz Flex?
  • How to Add Text to a Video on Mac Using iMovie?
  • How to Add Text to a Video on iPhone?
  • Tips for Adding Text to a Video

Why Should You Add Text to a Video?

It makes a huge difference when you add text to a video. Want to know why? Let’s find out:

People recall your content

When videos are accompanied by text, viewers are provided with an extra cue to help them understand and retain the information in a more effective manner. It highlights the reasons as to why the video will prove to be helpful.

Better visibility

Using compelling text with keywords is a must, so your video for communicaiton rank well on search engines like Google. They can’t really “see” videos, so they look for text instead. Thus, when people search for a subject you are showcasing or talking about, it is your video that pops up on their screens based on specific keywords and phrases.

Listening without sound

Sometimes people prefer to watch videos in mute mode, especially if they are in public. Text becomes all the more crucial for them to understand the video in its context, when the sound is off.

Helps create a brand identity

Videos boost a brand’s recall factor. Starting with the logo, every single element of text used in the video can be made to align with your visual communication and brand language.

What Is the Best Tool to Add Text to a Video?

There are so many sites that let you add text to a video for free, but Vidnoz Flex really stands apart from the rest. It lets you quickly create videos, add text and tags, personalize it in your unique style, and then share it. It can boost your profit rate up by 50%, thus improving your chances at reaching your goals and target audience, much faster.

Why use Vidnoz Flex?

This platform makes it really simple to create videos in a jiffy! You can shoot one with your webcam, or just upload a previously recorded video to create gripping content to engage your audience. There are polls, user forms, download, or buy buttons available so viewers are tempted to click on your video due to its innovative call-to-action. It takes only a few minutes to create a video landing page and come up with an interactive layout. To ensure your videos reach the maximum audience, you can quickly share them via responsive templates and video emails. The best part is you can even track if your video marketing as performed well by keeping tabs on crucial video metrics.

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  • Track your video performance with in-depth insights.

How to Add Text to a Video for Free Using Vidnoz Flex?

Step 1: Go to the Vidnoz Flex website and sign up

Step 2: Record or upload a video

You can either shoot a video on your smartphone, such as a how-to video, and then upload it, or search for a pre-recorded video and upload directly.

How to Add Text to a Video Step 2

Step 3: Edit the video

Click on the video and it takes you to the edit section, where you can fine-tune the final product. Customize the thumbnail accordingly.

How to Add Text to Video Step 3

Step 4: Add text to a video

On the right hand side of the page, there is a section where you can add the title of the video. Just below that, you have to fill in the text – this is where you get creative and talk about why the audience should watch the video, its highlights, and so on. The free version gives you 800 characters. Sample templates are available for reference.

How to Add Text to Video Step 4

Step 5: Add tags

To ensure you video ranks well and is visible on search engines, you have to add suitable tags.

How to Add Text to a Video on Mac Using iMovie?

If you are working on a Mac, you can add text to a video using iMovie too. Here is how it works:

Step 1: Go to the area of the video where you want the text to appear, and then click on it.

Step 2: Go to the Titles section on the top toolbar – it is on the left side of the screen – and then tap on it.

How to Add Text to a Video on Mac Step 1

Step 3: Select the theme you wish to use.

Step 4: Click into the preview text on the viewer to the right, and type in whatever text you want to use.

How to Add Text to a Video on Mac Step 4

Keep in mind this is what the viewers will read to understand what the video is about, so be clear and concise. You can modify the length for a title and even change when it first appears in the video – drag the title track at the bottom of the window.

Step 5: Adjust the font, size, and alignment via the toolbar above the viewer. It can be re-positioned by dragging the text box to the desired area on the viewer.

How to Add Text to a Video on iPhone?

Want to know more about how to add text to a video on your iPhone? It can be done using iMovie too:

Step 1: Go to the video clip you wish to add text to.

Step 2: Move to the bottom of the screen and click the “T” icon.

How to Add Text to a Video on iPhone Step 2

Step 3: There are loads of templates for you to choose from.

How to Add Text to a Video on iPhone Step 3

Step 4: There is a sample title in the viewer – click on it, select Edit and write something interesting that will pique the attention of viewers, and tap on Done when you finish.

How to Add Text to a Video on iPhone Step 4

Step 5: Click the title once more if you wish to reposition it.

Step 6: The text size can be increased or decreased by pinching on it.

Font and color can be changed too – tap on the “T” that appears on the clip below the video preview area, and then select “Aa” for the font or the multicolor circle icon for the color.

How to Add Text to a Video on iPhone Step 6

Tips for Adding Text to a Video

Now that you know how to add text to a video, here are some helpful tips to remember while doing so:

The text and background should match

Align the text you put on videos with the objects that are in the video. For instance, if the video is about dogs, and the animals are on the lower part of the screen, place the text on the upper part. Remember, it is an actual video and not just an animated static image, so don’t overcrowd it with text, but simply highlight the main points. If the background is an image or an abstract video, you can put more text in the video.

Focus on what is important

People engage better with visual content, so it is always better to add text to a video that focuses on its vital aspects. Highlight certain words and phrases to draw the audience’s attention to it.

Break up the text into smaller chunks

The audience generally has a ridiculously short attention span, especially when they have millions of videos to take their pick from! So you should break up longer text into smaller chunks and place each phrase in a different frame. If you use quotes, then it is advisable to start it in one frame and end it in the other, instead of including it all in the same frame.

Go ahead and experiment

There is no sure-shot formula that works when it comes to adding text to a video. You have to keep trying new and innovative ideas with the amount of text to include in a video. It could be one word, a phrase, or even several sentences – trial and error will let you know what works best for your audience and video sales.


Before you start mapping out your business’ video marketing strategy, it is imperative to understand exactly how text can help reach out better to your audience. When words are there to guide your viewers in the right direction, it ensures they really take an interest in the video. A bit of well-placed text at the beginning can hook an audience immediately and prevent them from scrolling right past onto the next one. It is a fact that text is known to boost viewing times by as much as 40%. If you want to add text to a video, sign up at Vidnoz, and start promoting your videos with the right text!


Myles Owens

Myles Owens is a Content Marketer at Vidnoz based in New York. When he’s not busy writing you can catch him playing tennis or binge-watching Netflix series.