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On This Page
  • What is Sales Prospecting?
  • 7 Main Types of Sales Prospecting
  • Why is Sales Prospecting So Important?
  • How to Do Sales Prospecting Properly
  • 5 Useful Tips for Effective Sales Prospecting
  • Best Free Sales Prospecting Tool to Find More New Customers
  • FAQs About Sales Prospecting

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19 Tips, Techniques, Examples, Best Tool for Sales Prospecting Success

Beling Luara

Updated on

Do you want to make your sales prospecting more effective? Check out the best techniques, tips, and tools for sales prospecting here with detailed instructions.

Sales prospecting is one of the most important aspects when it comes to increasing your sales. It involves calling potential customers, sending them emails, or contacting them through messages or social media. As important as it is, it is not easy to do for most businesses and it may be the reason why your business isn’t making as much money as your expectations.

Best Tool for Sales Prospecting Success

If you or your team is struggling when it comes to sales prospection, this article is for you. Keep reading to find out the right way to do sales prospecting. The article will also provide you with the best sales prospecting that will make the job considerably easy for you.

On This Page
  • What is Sales Prospecting?
  • 7 Main Types of Sales Prospecting
  • Why is Sales Prospecting So Important?
  • How to Do Sales Prospecting Properly
  • 5 Useful Tips for Effective Sales Prospecting
  • Best Free Sales Prospecting Tool to Find More New Customers
  • FAQs About Sales Prospecting

What is Sales Prospecting?

To help you have a better understanding, here is the definition of sales prospecting and a comparison between a sales prospect and lead.

Sales Prospecting Definition

Sales prospecting is the process of identifying and reaching out to people who can become your customers, educating them, and in the process increasing your sales and growing yours business.

Sales Prospect vs. Lead

Leads and prospects are the two most common terms used in the sales department of any business. The two terms are completely different. Lead is any person that has shown some interest in your business but you are not sure whether they will become your customers. On the other hand, a prospect is a person that has been identified, scrutinized, and qualified as a potential customer. A prospect may or may not have shown interest in your business.

Sales Prospecting Lead

7 Main Types of Sales Prospecting

Now that you know what sales prospection is, it’s time to know the different types of sales prospecting. Here are the seven main types of sales prospecting.

  • Cold Calling - it is the processing of calling a person that has shown interest in your business but has never asked you anything about it.

Sales Prospecting Calling

  • Email Outreach - the process of sending single or mass emails to prospects is called email outreach.
  • Social Media Prospecting - use of different social media platforms to talk about your business or it’s products.
  • Referrals - contacting a person whose contact information is provided by an existing customer who thinks of him as one who would buy.
  • Networking - utilizing personal connections to reach out to potential customers.
  • Direct Mail - sending your prospects direct mails rather than doing it through business channels.

Sales Prospecting Mail

  • Paid Advertising - paid adverts on social media, TV, and other platforms to identify and single out more prospects.

Why is Sales Prospecting So Important?

Sales prospecting is very important for business to enhance their reach especially for small and middle-sized businesses. Here are the reasons why;

  • You can’t run your business if you don’t have any customers and sales prospecting helps you find them.
  • It gives you leads to contact to convert potential customers to customers.
  • The more you do sales prospecting, the more opportunities you will have to find new leads.
  • Customers also want to hear from businesses before buying their products so it is as popular among customers as it is among businesses.

Once you start sales prospecting, you may not get a lot of positive responses in the start but if you be persistent and keep on doing it, it will start paying off.

How to Do Sales Prospecting Properly

Here is how to do sales prospecting properly.

Step 1. Gather All Leads

The first step is to gather all the leads. Leads can include people who have shown interest in your business. Leads can include someone who has interacted only once and those who regularly interact but have never bought anything. You can also obtain leads from your existing customers.

Step 2. Qualify Leads

After gathering all the leads, you need to scrutinize and single out the leads that are most likely to become your customers. After you qualify them, they become prospects.

Sales Prospecting Qualify

Step 3. Research Your Prospects

Before contacting them, you need to understand them. Gather any information you can from different sources such as social media. Learn about their interests and prepare a customized sales pitch.

Step 4. Present Your Pitch

It’s important to contact each of your prospects in a customized way. Keep the conversation as formal as possible and present the pitch in a polite and creative way with a video presentation maker.

Step 5. Educate the Prospects

When you contact them, educating them about your business or products is very important. Be specific so they know what they will get if they agree to buy your products or services.

Step 6. Close the Deal

You may have to contact your prospects more than once to reach a stage where they agree to buy. When they do, make sure that you are in a position to close the deal as quickly as possible.

Step 7. Keep Connections

After you have made the sale, don’t forget about them and start leaking for other leads. Keep them in contact, send them new offers, discounts, and promos so that when they want to buy again, they will have some advantage.

5 Useful Tips for Effective Sales Prospecting

Here are some sales prospecting tips to help you do your job properly.

Create an Ideal Prospect Profile

An ideal prospect that will be your top customer and at the same time, will be the most profitable for your business. To create a profile for an ideal prospect, you need to go beyond your company’s database. You can also use the benefits of your product to create a profile. For example, when you know what your product can do, you can easily figure out what people will it be helpful to. This way, you’ll be able to create an ideal prospect profile without using any video prospecting tools.

Create an Ideal Prospect Profile

Engage with Ideal Prospects on All Channels

You can find prospects in any industry or sector and in the same way, you can engage with them on any platform. Don’t limit yourself to calls, emails, messages, or any other channel. Instead, find your prospects on all the platforms and regularly engage with them. This will increase their interest in your business.

Send Personalized Emails

It’s important to make your prospects feel special and creating personalized emails is one of the best ways to do that. Instead of making it about your business and products, make it about them. Look at sales prospecting sales email examples and learn from them. This increases your chances of making them your customers. You can also talk about their pain points and how your product or service can help them resolve their problems.

Sales Prospecting 3

Make Fancy Sales Prospecting Videos

Creating sales prospecting videos using a sales prospecting tool can help you secure more customers. Video content is far more effective when it comes to attracting people to your business than written ads or other modes of marketing. You can make a video for sales using a video editor that lets you add interactive elements so that the viewers can click on them and go to your website or store.

Sales Prospecting 4

Follow Up on Lost Deals

Sometimes a deal is closed and sometimes it’s a near miss. Don’t let the lost deals go vanishing but keep a track of the prospects and keep sending them follow-up messages and deals so that they can convert their near-miss to a successful buy.

Best Free Sales Prospecting Tool to Find More New Customers

Vidnoz Flex is one of the best sales prospecting tools as it lets you cut video online, record webcam online, create unique and interactive videos, compose personalized emails for your prospects, and share your videos on social media.

Vidnoz Flex - Inclusive Video Creation & Automation Platform

Create, customize, share, and track videos. Gain all faster with 2X speed!

  • Record, upload and edit videos with built-in video recorder editor.
  • Add CTA button, polls and user forms that enhance interaction.
  • Share your videos to mainstreaming platform in batches.
  • Track your video performance with in-depth insights.

Valuable Features of the Best Sales Prospecting Tool

Here are the features that Vidnoz Flex offers.

  • Create Fancy Videos for Sales Prospecting

With Vidnoz Flex, you can record and cut video online using your camera, webcam, and mic and then edit them by using CTA buttons and other interactive and creative elements to your videos. You can also choose a fancy template and the tool will do the rest of the work for you.

  • Send Personalized Emails for Sales Prospecting

Sending personalized emails is very important for good sales prospecting and Vidnoz Flex also lets you do that. You can send individual or mass emails and add videos and other material too. Fancy email templates are also available for one-click sending.

  • Batch Share Sales Prospecting Videos

Through Vidnoz Flex, you can share your prospecting videos in bulk to recipients. You can also share the videos on different social media platforms in one click. To make your videos more interesting, you can also use Vidnoz Text to Speech to add intriguing voice-overs.

  • Engage with Prospects Anytime

More conveniently, you’re allowed to access the videos or emails you have shared and reply to them directly from the Vidnoz platform at any time.

  • Follow up Sales Prospecting Easily

Once you send out the videos, you can track their performance using Vidnoz Flex’s analysis tools. You can also follow up to enhance your sales and grow your business.

How to Do Sales Prospecting Online Effectively

Here is how you can use Vidnoz Flex to do sales prospecting effectively.

Step 1. Sign up and log in

Visit the Vidnoz official website and sign up and log in for free.

Step 2. Create a video

Click on “create a video” and then either record or upload a video.

Sales Prospecting Vidnoz 2

Step 3. Edit the video

Then click on the menu and then click on edit. Now you can see a layout using which you can easily edit your videos.

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The feature allows newer brands to hop on existing trends for better.

Sales Prospecting Vidnoz 3

Step 4. Share the video

After you are done editing, you can share the video with a single click via email or social media platforms. Send the video to all your prospects.

Step 5. Track, analyze, and follow-up

Now go to the video tracking and analysis and determine how your videos are performing. From here, you can also reply to emails and messages from other platforms.

FAQs About Sales Prospecting

Here are some of the most frequently asked questions about sales prospecting.

Q1. How do I qualify a sales prospect?

You qualify a sales prospect by tracing their behavior and interactions with your business. If you think a prospect is looking for what you are selling, you can qualify them.

Q2. How can I approach new sales prospects?

Using different channels such as phone calls, emails, messages, and social media, you can approach new sales prospects.

Q3. How has the sales prospect changed?

Sales prospecting has changed a lot. With the invention of different tools and devices, social media, and recently AI, sales prospecting has become a lot easier and much more effective.

Final Words

So, to make your business successful, you need to strengthen your sales prospecting. Using the tips and tricks discussed above, you can identify and contact your prospects easily. Using Vidnoz Flex, you can create appealing and engaging prospecting videos easily. The tool offers a lot features such as video creation, editing, batch sharing via email and social media, and tracking for free. So, sign up and log in and try Vidnoz Flex now.

Vidnoz Flex - Inclusive Video Creation & Automation Platform

Create, customize, share, and track videos. Gain all faster with 2X speed!

  • Record, upload and edit videos with built-in video recorder editor.
  • Add CTA button, polls and user forms that enhance interaction.
  • Share your videos to mainstreaming platform in batches.
  • Track your video performance with in-depth insights.
ABOUT THE AUTHOR
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Beling Luara

As a professional SEO writer, Beling Luara is committed to creating high-quality and highly optimized content that not only engages readers but is also informative, insightful, and practical. Her writing style is based on thorough research, creative thinking, and a keen eye for detail.