How to Create a Social Media Marketing Plan Easily [2024 Guide]

Nowadays, social media platforms such as Facebook, Instagram, TikTok and Twitter occupy most of people’s life and work. These platforms remain the most powerful tools for marketers to create buzz around their products. But to unlock more of social media’s business potential, you first need to develop a great social media marketing plan.

So how do you create a successful social media marketing strategy? This sounds difficult. But don’t worry, this article is just what you need. You can find a complete guide to building a social media strategy that successfully increases brand awareness and increases sales. Make sure to keep reading!

On This Page

• What is Social Media Marketing?
• What is a Social Media Marketing Strategy?
• How to Create a Social Media Marketing Strategy [8 Steps]
• How to Create Engaging Business Videos with Social Media Marketing Plan
• What Makes a Successful Social Media Marketing Strategy?

What is Social Media Marketing?

Social media marketing, also known as SMM or digital marketing, is a type of marketing technique, which uses social media platforms such as Facebook, Instagram, TikTok, etc. to market products and services.

Want to know why social media marketing is important? This is because SMM is the most effective way to build your brand, drive website traffic, and make conversions. One widely seen example of social media marketing for business is influencer marketing, which involves endorsements from influencers who have expertise or social influence in their field.

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What is a Social Media Marketing Strategy?

A social media marketing strategy is also a social media marketing plan, which outlines your social media goals and the tactics and actions to achieve them, plus the metrics to track and measure the progress. A well-developed social media marketing strategy does not have to be too complicated, it is an actionable plan with meaningful measurables, indicating channels and tactics that help achieve the goal.

How to Create a Social Media Marketing Strategy [8 Steps]

Now you know what a successful social media marketing strategy is, so how to create one for your own? Just check out the step-by-step guide.

Step 1. Set Realistic Social Media Marketing Goals

When it comes to social media marketing for business, the first step is to set realistic social media marketing goals that are aligned to clear business objectives. You want to make sure your goals are SMART enough and you can refer to some examples of common social media goals before setting your goals.

Select S.M.A.R.T. Goals

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Goal Examples for Social Media Marketing

• Increase brand awareness
• Grow higher sales
• Drive traffic to your site
• Enhance community engagement

Step 2. Conduct Full Research About Your Audiences

After you set your goals, the next thing to do is to know your audience, for instance, age, location, average income, job, interests, etc. Once you have a solid understanding of your audience, you can build up a buyer/customer persona, which helps you find out the pain points of your audience and offer content that is tailored to their needs.

Step 3. Do a Competitive Analysis

While the full knowledge of your audience is essential, it’s also important to know your competitors. You can conduct a competitor analysis and see how your competitors are doing on social media. A SWOT analysis can be the best way to understand their strengths and weaknesses, and social listening is another useful way to keep an eye on your competitors. You can also check out your competitors’ keywords and create content to outrank them in search results.

Step 4. Make a Social Media Audit

Meanwhile, don’t forget to conduct a social media audit and see how platforms like Facebook, Twitter, Instagram, TikTok, etc. work for your business. You might want to know if your target audiences are gathering on one platform. And if yes, how do they use the platform? But the most important question you need to answer is how to use a certain platform to achieve your goals.

Step 5. Create Accounts and Improve Profiles

Once all the preparations are done, you can decide which social media to use.

While a large business might take up every platform, social media marketing for small business might tend to tackle one network. Today it’s extremely easy to create an account on social media. Just make sure to optimize your profile to let your audience know who you are. And then you can operate your account to create faceless YouTube channel AI, or other social media platforms. 

Step 6. Set Posting Schedule on Social Media

After you set up your social media profile, it’s time to get down to content creation. But first off, it’s important to make a social media content calendar, which can help you maintain a regular posting schedule and keep your audience’s attention. The posting frequency varies across platforms, but the general rule is: Don’t post too much or too little!

Step 7. Produce Engaging Social Content

Creating compelling content is the most significant part of your social media marketing strategy. There are so many content forms to apply, for instance, you can create video tutorials for education purposes on YouTube, post aesthetically appealing photos on Instagram, keep up with the trends on TikTok, etc. Regardless of the choice, make sure to export high-quality content that reflects the mission you’ve assigned to your social media profile.

Step 8. Keep Track of Social Media Marketing

Last but not least, it’s vital to track your social media performance, including audience growth rate, impressions, engagement rates, etc. So you know if your social media marketing strategy is effective. Each social channel has a built-in analytics tool for tracking and you are recommended to check the performance at least once a week for reevaluation.

How to Create Engaging Business Videos with Social Media Marketing Plan

Now you should be fully equipped with the knowledge of social media marketing plans. Want to further optimize your strategy and create content that converts? Try Vidnoz AI. With this industry-leading AI video platform, you can create, edit, and market all in one place.

Creating a successful social media marketing strategy can take a lot of effort on your part, so Vidnoz, as a mature AI tool, can help you create outstanding social media marketing videos effortlessly. This AI video generator provides you with a large number of business video templates and has realistic AI talking avatars to help you explain products and marketing points more vividly. Here are some of its outstanding features.

Vidnoz AI - Create Free Engaging AI Video with Talking Avatar

• Easily create professional AI videos with realistic avatars.
• Text-to-speech lip sync voices of different languages.
• 800+ video templates for multiple scenarios.

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• One-stop social media marketing video maker. Vidnoz is a versatile AI tool that supports you to create realistic dynamic talking avatars, social media marketing videos and business videos, and is equipped with a complete video editor.
• Plenty of professional video template. It provides a large number of video templates, allowing you to choose from multiple templates suitable for various social media marketing and business purposes. So you don't need to edit it yourself.
• Realistic Talking Avatars for Social Media Marketing: Vidnoz gives you talking photo online free for creating social media marketing videos with the ability to lip sync and speak like a real person.
• Intuitive and convenient video editor: Vidnoz AI provides a user-friendly interface that allows you to easily edit and customize your social media marketing videos. You can add text, images, and background music to your videos to easily enhance their appeal.
• Share Videos on Multiple Social Media Platforms: Once you create a video for marketing, Vidnoz allows you to share your video to multiple social media platforms in one click, making it a handy tool for social media marketing.

How to Use Vidnoz AI for Social Media Marketing Plan

Step 1. Head to Vidnoz’s official website. Sign up with an email address. (Google, Microsoft, and Linkedin).

Step 2. Go to Templates and choose one social media video template to create marketing videos. You can choose your avatar as well. 

Step 3. Now you’ll step into video creation. You can add text, background, stickers and music, etc. as you like. When it is finished, click Generate. 

What Makes a Successful Social Media Marketing Strategy?

Now you know the basics of social media marketing strategy. However, not all strategies prove to work, some essentials have to be considered when developing a social media marketing strategy and they are:

1. Full Knowledge of Your Audience

Knowing your audience is central to any marketing strategy. This includes the platform they use, why they choose to hang out on one platform, their content preference, and the influencers they like to follow.

2. Explicit Brand Identity

You might also want to figure out the brand identity beforehand, for instance, the key message you want to deliver to your audience, and the expectations and feelings they might have for your content.

3. Quality Content Output

A well-designed social media marketing strategy contains content creation, which means creating high-quality and consistent content that can meet our target audience’s needs.

4. Keep Engaging with Customers

Another essential of a good social media marketing strategy is that you have to stay active and post regularly, so you can keep up with the trends and make your customers engaged.

5. Get Insights into Marketing Process

With meaningful measurables, SMM strategy allows you to not only keep track of your marketing campaign but also gain in-depth insights that can optimize the strategy.

6. Don’t be so Promotional

A good social media marketing strategy example shouldn’t be too promotional. You might want to focus on creating valuable and interesting content, so your people will naturally make conversions afterward.

Final Words

What is a social media marketing plan and how to create a successful one? Just follow the full guide above and you are good to go! While videos have become the main content form on all social media, Vidnoz AI is your best companion that can help you better implement your marketing strategy. You can easily create stunning videos to attract more views, make conversions, and gain insights to optimize your social media marketing strategy. What’s more, it’s completely free to use online, just check it out yourself!