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On This Page
  • What Is Email marketing?
  • The Pros and Cons of Email Marketing
  • Does Email Marketing Still Work Nowadays?
  • Types of Email Marketing
  • How to Do Email Marketing?
  • Tips for Increasing the Click Rate of Email Marketing

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Maximize your Email Marketing Success in 2024

Myles Owens

Updated on

Do you want to know how to create and manage effective email marketing campaigns in 2024? Then you should read this guide! 

When creating your digital marketing strategy, you cannot ignore email marketing. We use emails for most of our communications in day to day life. With the right email marketing campaign, you can effectively get potential customers to know about the products or services you offer. In this guide, we will share all important information that you need to know about email marketing as of 2024. Whether you are working with an email marketing agency or not, it is quite worth to have these details in your mind.


On This Page
  • What Is Email marketing?
  • The Pros and Cons of Email Marketing
  • Does Email Marketing Still Work Nowadays?
  • Types of Email Marketing
  • How to Do Email Marketing?
  • Tips for Increasing the Click Rate of Email Marketing

What Is Email marketing?

Email marketing is all about promoting your business through emails. It is one of the most effective and cost-efficient methods available as of now for a business to connect with its potential customers or existing customers. Through the power of emails, any business can easily promote its products or services.

The success of an email campaign depends on the email list used. This is why most businesses spend a considerable amount of time and effort to build a mailing list. When you visit a website, you will see how pop-ups are shown to submit your email and download a free eBook. This is where you give your email address to the email list of that business. The business will then be able to add your email to their list and send emails to you in future email marketing campaigns. Instead of making their own email lists, some businesses prefer to buy email lists as well.

It is also important to craft a perfect video marketing message to reach the audiences directly and convert them with emails. No matter what, email marketing has become an essential component in the digital marketing strategy of most businesses out there. Hence, any business can think about running email marketing campaigns.

The Pros and Cons of Email Marketing

There are benefits as well as drawbacks associated with email marketing campaigns. Before getting one of the email marketing services, it is better to be aware of what those benefits and drawbacks are.

Pros of email marketing

Cost effective

Email marketing is one of the most cost effective communication methods available to promote your business, products, or services. You don’t have to deal with postage or printing costs. On the other hand, you can find most email marketing tools available for free or at a lower price.

Easy to target

You can easily target your potential customers with an email marketing campaign. For example, you can filter the prospects based on their demographics, behaviors, and interests to send emails.


It is possible for you to measure the results that you are generating out of email marketing campaigns as well. Some of the metrics that you can track include click-through rates, open rates, and conversion rates.

Easy to automate

You can easily automate your email marketing campaigns. All you have to do is to use the right tool to upload your mailing list and automat.

Cons of email marketing

Risk of being flagged for spam

The emails that you send can be marked as spam by some of the email services providers. This will not just reduce your open rates but can also hurt your business reputation.

Limited options to design

Design options available to you are quite limited in email creative marketing campaigns. When you compare it with other digital marketing channels such as social media marketing, you will notice the difference.

Quality of mailing list is essential

The overall success of your email marketing campaign would rely depending on the quality of mailing list that you use. Hence, you need to be careful to use the right email list at all times.

Does Email Marketing Still Work Nowadays?

Yes, email marketing is one of the most effective marketing methods available to consider as of now. According to a recent study completed by HubSpot, email marketing is the third most impactful way to influence people in purchasing goods. It is behind only colleague recommendations and recommendations by industry-specific thought leaders.

The ROI associated with email marketing is significantly high. According to a study completed by the Direct Marketing Association, you will be able to get returns worth $42 for every $1 you spend. Hence, you can consider email marketing as one of the best ways to reach your customers and engage with them.

Grammarly, which is a popular online writing assistant tool, recently completed an email marketing campaign. They used an engaging and humorous tone to remind their users to renew their subscriptions. This email marketing campaign helped Grammarly to increase 42% of renewals when compared to the last year.

You may also think about using email marketing campaigns to build customer engagement and brand loyalty. For example, Airbnb is sending relevant and personalized content to its users via emails, based on past travel history. This doesn’t just help Airbnb to build brand loyalty but can also help them to boost repeat bookings.

Types of Email Marketing

There are many different types of email marketing that you can consider. After getting a good understanding of the different types of email marketing services, you may pick an email marketing agency that can help you with them. Below mentioned are the most prominent types of email marketing.


Sending newsletters as emails is one of the most common ways to promote a business through email marketing. You can use the newsletter to inform your subscribers about new products, company updates, and industry news.


Promotional emails are designed to promote a specific service or product. These emails often provide a special offer or a discount, which encourage conversions.

Abandoned carts

You can send emails to the customers who abandon their shopping carts before completing purchases. The emails can help you encourage those customers to return and complete their transactions.


In video email marketing campaigns, you embed a video into the email. This is usually a short but engaging video where you can entertain the subscriber.


These are the automated email sequences, which get triggered by specific behaviors or actions. For example, you can send emails when a visitor is attempting a purchase or signing up for the newsletter.


Survey emails are sent to gather feedback from your customers about their experiences with your business.

How to Do Email Marketing?

If you are looking forward to running an email marketing campaign, here are a few useful tips that you may consider.

Elements of Email Marketing

Content that you promote in email marketing campaigns contribute a lot towards their success. You need to have creative, valuable, and engaging content. Along with that, you should also use eye-catching visuals.

The best tool for Email Marketing

There are multiple tools that you can use for email marketing. Out of them, Vidnoz Flex holds a prominent place. You may consider this as an all-in-one video marketing tool. With the help of this tool, you may record, edit, and market your promotional materials with videos for sales through multiple channels including emails. If you are planning to share videos with your emails, this is the most perfect option available to consider. It can help you save a considerable amount of time and effort as well.

Email marketing in 5 easy steps

You don’t have to spend a lot of time or effort to run an email marketing campaign. Here are 5 easy steps that you can follow to launch your own email marketing campaign.

Step 1. Build your email list .

Step 2. Choose the email marketing platform.

Step 3. Create valuable content.

Step 4. Run your email marketing campaign.

Step 5. Measure results and optimize.

Tips for Increasing the Click Rate of Email Marketing

Running email marketing campaigns just for the sake of it will not deliver effective results. Here are some tips that you can follow to get the best results.

Personalize your emails

You need to personalize the emails that you send out as a part of your email marketing campaign. This is where Vidnoz can help. It offers a variety of templates, which you can use to customize the videos as per your audience. Then you can boost your click-through rates.

Use visuals

Instead of just sending out text on emails, you need to include visually appealing graphics and videos. Vidnoz can help you with creating the most engaging videos to embed n your emails.

Include clear call to actions

If the call to actions of your videos are not clear, you will have a difficult time with converting the readers to customers. This is why you must clearly highlight all call to action in the emails you send.


As you can see, email marketing is one of the most valuable tools available for the businesses to engage with their customers or prospects to drive sales. By you need to adhere to the best practices of email marketing and get the most results out of it. Make sure that you get the help of useful tools such as Vidnoz for email marketing, which can help you achieve your goals within the shortest possible time.


Myles Owens

Myles Owens is a Content Marketer at Vidnoz based in New York. When he’s not busy writing you can catch him playing tennis or binge-watching Netflix series.