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On This Page
  • What is Effective Communication?
  • Types of Communication
  • What are the Main Benefits of Effective Communication?
  • What is 7 C’s of Effective Communication?
  • Effective Communication Skills You Need to Know
  • What are Effective Communication Barriers?

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What is Effective Communication & Effective Communication Skills You Need

Grace Holland

Updated on

What is effective communication? How to improve effective communication? Learn the benefits of effective communication and effective communication skills.

Communication happens at any time, at any place. Invalid communication, just a waste of time and energy, makes no sense. How to make communication fruitful? Effective communication is what you should learn. It brings a lot of benefits. Improve productivity, build relationships, sales faster... Then what is effective communication? How to improve effective communication? Read the blog to get answers and get practical skills to improve effective communication.

Effective Communication

On This Page
  • What is Effective Communication?
  • Types of Communication
  • What are the Main Benefits of Effective Communication?
  • What is 7 C’s of Effective Communication?
  • Effective Communication Skills You Need to Know
  • What are Effective Communication Barriers?

What is Effective Communication?

Effective communication is the process of showing thoughts, opinions, advice, ideas, and data to someone or some groups and they have received and understood the delivered message clearly.

Types of Communication

Verbal communicaiton. Use language to transfer information through speaking language. It’s one of the most common communication types. Phone calls, face-to-face conversations, meeting conferences, speeches, and sign language all belong to verbal communication.

Nonverbal communication. Use body language, facial expressions, eye contact, and gestures instead of spoken words to convey information. Hand gestures, physical touch, and crossed arms are a kind of nonverbal behavior.

Written communication. Use written language to exchange information, ideas, and thoughts. Letters, blog posts, text messages, instructions, and newspapers are of this kind.

Visual communication. Adopt visual elements to express information, ideas, and data. Visual communication, like charts, videos, infographics, GIFs, and films, is used in many situations and is more intuitive than written communication. That’s why we recommend using videos, a form of visual communication, as one of the effective communication skills, especially in business.

What are the Main Benefits of Effective Communication?

Communication happens everywhere, when we have conversations with others, when we build relationships, when we want to market and sell products, and when we want to promote brands. Invalid communication wastes time, energy, and resources. So effective communication is important in daily life and work.

  • Effective communication is helpful to build and maintain better relationships with friends and customers quickly.
  • Effective communication shortens the time of conversation via phone calls or face-to-face talk.
  • Effective communication accelerates the speed of marketing.
  • Effective communication speeds up your sales cycle.
  • Effective communication improves productivity in a team.

What is 7 C’s of Effective Communication?

There are some universally recognized principles of effective communication, that is:

  1. Clear. Make your message easy to understand. No obscurity.
  2. Concise. Keep your message brief and catch the point.
  3. Concrete. Give vital details and relative facts.
  4. Correct. Make your message grammatically correct or pronounce it correctly.
  5. Complete. Give all info you want to express or info others want to be informed.
  6. Coherent. Make your message logical and connected with the main topic.
  7. Courteous. Be friendly and show respect during communication.

7 C's of Effective Communication

Effective Communication Skills You Need to Know

Lack of communication or poor communication has a negative impact on work and daily life, sometimes it may lead to workplace failures. So let’s learn how to improve effective communication with certain skills. Try to know your audience from various aspects and adjust your

Make the Audience a Priority

Consider what kind of topic your audience wants to talk with you before a good relationship has been built. Or they will choose to turn around and leave. Try to know your audience’s age, job, habits, gender, language, and education level, and tailor your speech accordingly. For example, when you want to sell a kind of ice cream with different flavors, you should learn what flavor your audience prefers or most customers prefer. Then start with the introduction of ice cream with the flavor they like.

Active Listening

Active listening is a way to prepare to listen to others and give appropriate feedback. It is one of the effective communication skills and techniques to build strong relationships with others, paying attention to the speakers’ words, tone, and body gestures without getting distracted. Being an active listener should know some key elements of active:

  • Pay attention to the speaker.
  • Keep eye contact with the speaker.
  • Nod occasionally to show that you’re listening carefully.
  • Paraphrase what you’ve heard to show that you’ve received the message.

Make Your Words Clear and Easy to Understand

To make others receive your info accurately, you should express your ideas or convey some info clearly. When making face-to-face communication or visual communication, you should avoid using ambiguous words to make misunderstandings or avoid frequent filler words to detract from your credibility. Besides, you should follow other rules or tips. For instance, enunciate your words to sound clear, make your words concise, slow down your speech, and replace jargon with common words.

Be Polite and Show Respect

Courteous is one of the 7 rules of effective communication. Be polite all the time to show respect to others and make them feel comfortable. It’s helpful to establish a harmonious environment and promotes effective communication. Politeness and respect are expressed in many ways: decent dressing, proper body language, polite language, cultural awareness...

Choose the Right Platform to Achieve Goals Quickly

The ultimate goal in business is to sell products. Effective communication leads to shortening the sales cycle. So how to use effective visual communication and reach your ideal marketing and sales goal? Choose the right platform to create and share relative videos for communication that are high-quality, professional, and personalized. Vidnoz is preferred by many users as it’s a one-stop solution for videos. It has online tools such as sound test, microphone test, webcam test to help you check your device. The AI tool Text to Speech functions as a voice generator. You can get audio without speaking by yourself. Another AI Talking Head allows you to get a video by uploading a face image and typing words you want to speak.

Moreover, Vidnoz has developed a product Vidnoz Flex, a comprehensive video platform to create, edit, share and track communication videos. You’ll be surprised to find that you can send a personalized video with a CTA button (in the form of text, button, image, HTML, and Hubspot) to encourage the audience to buy your products. AI free teleprompter can be applied to speak fluently. Follow the steps below to know how easy is it to make a video.

Step 1. Record video with webcam after signup. Teleprompter is available to help you speak fluently.

Step 2. Bump up conversion rates.

Edit Videos with Vidnoz Flex

Step 3. One-click share videos to Twitter, Facebook, and Gmail from the platform. Then you can track the video performance.

Also Read: Screen Recorder with Webcam Online >>

What are Effective Communication Barriers?

Language difference. Language difference occurs all the time. Different countries have their own official languages. Fortunately, there are many tools to help you solve the communication barrier: use AI translator when face-to-face communicating, use Vidnoz AI Text to Speech with several languages to choose from when using videos.

Cultural difference. Cultural difference is common and can be found frequently when communicating, especially face-to-face communication. For example, shaking the head means yes in some countries while it means no in others.

The use of jargon. Jargon is a special word used by a particular group and is difficult for others to understand. So replace jargon with common words when communicating with others that don’t live or work in your small circle.

Perceptual difference. Perception is the ability to interpret or become aware of something. It varies from person to person. Perceptual differences are common, but you could try your best to understand others and value what others said.


Effective communication is essential to a successful business. Effective internal communication promotes teamwork and productivity. Effective external communication enhances audience engagement, creates better client relationships, and builds trust. Learn some necessary effective communication skills and be aware of effective communication barriers. For effective visual communication, take full advantage of Vidnoz which also creates professional videos for sales and helps you move one step closer to success.

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Grace Holland

Grace Holland is our talented author. She has a wealth of knowledge and shares blogs to offer practical advice on how to grow business by driving sales, building customer relationships.