How to Make a Corporate Video That Promotes Your Business
Updated on
A corporate video is a powerful tool for businesses in digital marketing. Read to learn corporate video examples and how to make a successful corporate video.
Corporate videos are widely used in digital marketing for both large and small businesses. Making a corporate video may seem daunting for beginners, but fret not. This article aims to ease your concerns by showcasing excellent corporate video samples and providing a step-by-step guide to creating a compelling corporate video.
- On This Page
- What is a Corporate Video?
- Best Corporate Video Examples
- Easy Corporate Video Making With Vidnoz AI Video Generator
- Explore More Corporate Video Ideas to Drive Engagement
What is a Corporate Video?
A corporate video is usually a short-form video produced by a corporation or an organization to promote its brand, products, services, or corporate culture. Corporate videos can vary in style, content, and size, ranging from promotional videos showcasing products or services to company overview videos highlighting the organization's mission, values, and achievements.
Corporate videos can be used for various purposes, such as:
- Digital marketing
- Advertising
- Internal communication
- Training
- Recruitment
- Public relationship
A stunning corporate video is an effective tool for building brand awareness, engaging with customers and employees, and conveying key messages to target audiences.
Best Corporate Video Examples
The following part will present three of the best corporate video examples, each carefully chosen from a large, medium-sized, or small business. Watch them to get inspired for your own video production process.
#1 Apple - Inclusion & Diversity - Open
This Apple's company culture video highlights a key aspect of its corporate ethos: inclusion and diversity. Featuring 68 real Apple employees, it showcases the diverse talents, backgrounds, ages, ethnicities, genders, and more that contribute to the company's innovations and success.
#2 Back to School Crocs Summer Inside
Crocs, the shoe company, launched this corporate advertisement video to unveil its back-to-school shoe collection. Utilizing animated video production, the focus is on capturing the feeling of wearing these shoes, making it seem like the summer vacation is still in full swing.
#3. IronRock Tap House - Come Eat With Us
This product demo video provides an extensive view of a local restaurant, employing a drone angle. It offers insights into the restaurant's layout, seating arrangements, and overall environment, aiming to capture viewers' interest effectively.
Easy Corporate Video Making With Vidnoz AI Video Generator
If you're new to corporate video production, consider leveraging Vidnoz AI. With a range of tools available, Vidnoz's AI-powered corporate video maker enables the rapid creation of high-quality, professional corporate videos suitable for businesses of all sizes. This platform not only saves you time but also eliminates the need to hire voice artists and corporate video services.
Vidnoz AI - Create Free Engaging AI Video with Talking Avatar
- Easily create professional AI videos with realistic avatars.
- Text-to-speech lip sync voices of different languages.
- 900+ video templates for multiple scenarios.
How Vidnoz AI Can Simplify Corporate Video Creation:
- Corporate video templates: This free AI video generator provides over 600 video templates to simplify your video creation process. These templates cover a wide range of styles, including explainer videos, advertisements, product demos, and event videos, catering to various corporate video needs.
- Professional AI avatars: Select from a diverse pool of over 600 computer-designed virtual presenters for your corporate videos. These lifelike presenters have different ages, genders, ethnicities, and professions to suit your preferences.
- Advanced TTS conversion: Vidnoz AI employs text-to-speech AI technology to seamlessly convert written text into natural-sounding voiceovers. And you’re free to change the voice to more than 470 styles, languages, and accents. Its emotionally expressive human-like narrations can effectively engage your audience without you speaking a word.
- Vast video assets: Vidnoz AI provides an extensive library of royalty-free music, text, video, and other elements for enhancing your corporate video at no additional cost. You have the flexibility to freely upload custom assets to the video generator, ensuring your video is expressive and visually appealing.
- Easy video editing: Within Vidnoz AI, you have the ability to seamlessly edit your corporate video by performing tasks such as cutting, cropping, adding filters, and adjusting volumes directly.
Tutorial to Make a Corporate Video with this Corporate Video Maker
Step 1. Tap the button below to have a quick start with your Gmail.
Step 2. Select Templates from the left panel and choose a corporate video template to use.
Step 3. Explore all available video editing tools and video assets to edit your corporate video. You can use the AI Avatar and TTS features to let your chosen virtual human speak out your ideas in different voices and tones.
Step 4. Click Generate to synthesize the video.
Step 5. Download or share the final corporate video in the My Creation folder.
Try Vidnoz AI Face Swapper to create interesting face swap videos for your projects!
Explore More Corporate Video Ideas to Drive Engagement
If you're new to creating corporate videos and unsure where to begin, the next section will guide you through the process of crafting one from scratch.
1. Understand Your Audience
Making a corporate video starts with understanding the people who will watch this video. Analyze your target audience, whether it's customers, internal employees, new employees, or investors. Consider the specific purpose you aim to achieve with it. The ultimate goal for this video will determine your corporate video style and content.
2. Choose a Corporate Video Type
Each type of video offers its own advantages. Choose the one that aligns best with the needs of your target audience, purpose, and available resources. The most common corporate video styles include:
- Corporate overview video
- Product demo video
- Investor relations and shareholders video
- Customer testimonial video
- CEO statement video
- Event Video
- Promotional video
- Case study video
- Market shares video
3. Develop a Well-thought Plan
Hold off on rushing into corporate video production just yet. A well-thought-out plan is crucial for a smooth video production experience. Here's a checklist to guide you through the process:
- Create a compelling storyline focusing on your purpose
- Develop a storyboard and script for videography
- Specify the budget and timeline
- Coordinate staff and prepare equipment
4. Conduct Corporate Videography
If you're opting for live-action involving real individuals or actors rather than an animated video, you'll need to capture interviews, testimonies, speeches, events, and any other footage required for your corporate video. Ensure that every person appears presentable, and the settings resonate with the overall theme of your video.
5. Create a Powerful Corporate Video
The post-production phase is vital. Here, you'll edit your video clips to craft a seamless narrative following your storyline. You'll also enhance your video with music, sound effects, voiceovers, color correction, subtitles, and other elements to boost its professional quality.
6. Evaluate and Distribute Your Corporate Video
Before wrapping up and exporting your video for distribution, it's important to gather feedback from coworkers, supervisors, and other stakeholders. This helps pinpoint any flaws and areas for improvement.
When it comes to distributing your corporate video, choose the right channels. For internal use, consider emailing it to employees. For public viewing, share it via your official website and social media channels for a more formal presentation.
Also Read: How to Make Faceless AI YouTube Channel >>
Conclusion
A corporate video can visualize the messages you want to deliver to your viewers and boost your brand reputation. If your company doesn't have one yet, consider either using Vidnoz AI corporate video maker or following the steps and tips provided above to create one manually.
If you find the process challenging and have a generous budget, explore local professional corporate video services. Compare options and choose one that best fits your needs to handle the task for you.
Vidnoz AI - Create Free Engaging AI Video with Talking Avatar
- Easily create professional AI videos with realistic avatars.
- Text-to-speech lip sync voices of different languages.
- 900+ video templates for multiple scenarios.
Vita Wesley
Vita Wesley is an adventurous marketing writer from Pasadena, L.A. His deep cultivation over 10 years makes him a good advisor in the digital marketing space. Follow Vita to get the most effective tricks, methods, and strategies that will deliver a "Wow" factor!